Nike | Rise Stores

Situation

As Nike continues to push the boundaries of retail innovation across their flagship House of Innovation Stores, Whereabout was tasked with leading the strategic direction setting for Nike Rise: a first-of-its-kind Nike store concept that responds to the pulse of sport in a Member’s city. With the intersection of sport and digital always top of mind, this city-led retail destination transforms itself into a responsive, data-powered hub to inspire and enable Nike Members in Guangzhou to move.

Solution

With the consumer at center and bolstered by a Member-first approach, we worked with Nike to curate a 1-to-1, personalized shopping journey that connects consumers to sport, their communities and one another. We accomplished this by exploring one-on-one in-store services that brought out the unique flavors and culture of a city such as 1:1 nutrition coaching and bespoke customization.

Featured Press

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