Our team

We are a group of thinkers, doers and makers across tech, advertising, art and theatre. We’ve designed wandering restaurants, living showrooms, Broadway shows and everything in between. The future store doesn’t look like a store so why should our team look like your average team?

Gabriela Baiter
Founder & Creative Director

Gabriela has over a decade of experience launching dozens of integrated pop-ups and store concepts for digitally-native brands and retailers including Fellow, Floyd, Toms, and Hunker.

Prior to Whereabout, Gabriela spearheaded brand and experiential projects for tech giants Facebook and Uber. Her passion for retail emerged at Uber, where she overhauled the company’s Driver Support Centers, a global retail footprint spanning over 250,000 square feet.

Nominated by PSFK as one of Retail’s Leading Ladies, Gabriela is frequently featured on the internet and on stage where she discusses the future of retail and how stores shouldn't look anything like stores.