Walmart | Playdate
This work took place during Gabriela Baiter’s 2.5 year tenure at World of Good after setting the original strategy at Whereabout Studio. As the Director of Experiential, Gabriela oversaw the experiential division across 3 media brands.
Situation
We partnered with Walmart and the Gap Home product line to update some of the more overlooked spaces in our homes – but ones that definitely deserve the love – kids’ rooms! By refreshing these rooms with timeless classics, we kicked off the summer right with creative ideas to elevate our kids’ spaces and create living areas where the whole family can sit, sip, and play all summer long.
Solution
Using 4x pieces of custom content, a 1-month experiential takeover at the House of Good, original photography, and influencer extensions, Hunker consumers found xactly the designs and décor they were striving for – in ways that fit their unique styles and within budget from Gap Home at Walmart.
180M+ total campaign impressions
165MM total earned media impressions
9K monthly attendees of the Playdate Experiential Takeover