Ettitude | A Bamboo Oasis

Situation

Ettitude is a lifestyle brand that creates bedding, sleepwear and bath accessories made out of 100% organic bamboo lyocell, one of Earth’s most sustainable materials. In a crowded market, Ettitude brought us on board to take the brand offline and set itself apart.

Solution

With Ettitude’s revolutionary fabrics being a perfect balance of breathable and environmentally friendly, we created an urban oasis inspired by materials that reminded us of Earth’s natural elements.

  • Water: The use of iridescent materials reminded us of bamboo’s water saving properties, while encouraging visitors to reflect on their own sustainability practices.

  • Air: Our bedding display featured Ettitude’s breathable fabric, fluttering in the wind as people passed by it.

  • Earth: Every aspect of the store was designed out of eco-friendly materials made by the Earth featuring bamboo plants and fixtures.

Featured press

 
 
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The Whereabout collective is made up of talented makers and doers hand picked for projects based on a combination of expertise, passion and brand fit.

Whereabout Studio
Principal: Gabriela Baiter
Environmental Design: Stephanie Tam
Production Assistance: Tamalin Srisook
Fabrication: Go Coupler
Photos: Bree Mccool

Whereabout Studio