Hearing Life | The Listen Lounge

This work took place during Gabriela Baiter’s 2.5 year tenure at World of Good after setting the original strategy at Whereabout Studio. As the Director of Experiential, Gabriela oversaw the experiential division across 3 media brands.

Situation

Hearing loss currently impacts 48 million Americans and is the third most common chronic physical condition in the U.S. To normalize talking about Hearing Health and encourage people to check their hearing, Well+Good and Hearing Life reinvented the screening experience with a 3-day pop-in on Abbot Kinney.

Solution

To spark the curiosity of young and hip passerbys,  we created The Listening Lounge, a unique hearing screening experience that combined immersive entertainment and interactive education to build trust. Guests who booked an appointment began their journey with an immersive VR experience that helped them understand how hearing loss can affect the way they experience the world. Afterwards, they received a hearing screening from Hearing Life staff to see how their hearing stacked up. The 3-day pop-in was a huge success with hundreds of screenings that motivated people to take action and love their ears.

  • 15K people passed by the space with 900 people stopping by

  • 200+ booked appointments for HearingLife’s Immersive Screenings

  • 10M+ monthly impressions generated from local event media promotion

Gab Baiter