EXPERIENTIAL STRATEGY | CREATIVE DIRECTION | DESIGN

Situation

One-third of the Senate and ALL House seats are up for election in November’s Midterm Election. To address this harsh reality, TOMS teamed up with Eighteen x 18 to host the #WeVoteNext Summit to give young people a platform to make their voices heard. With 120 delegates flying in from all 50 states, we were tasked with transforming Tom’s Headquarters into a playground for collaboration, learning and discovery.

Solution

It was critical for the #WeVoteNext Summit to create meaningful change. To accomplish this, we rallied around one simple fact: teenagers currently make up the largest voting block of America. To reinforce this idea and connect attendees, we transformed Tom’s HQ into a kinetic campus celebrating the “Voting Class of 2018”. The day kicked off in the Assembly with a fiery welcome by Yara Shahidi followed by Ted-Talk style addresses by a range of activists like Laverne Cox, Rosario Dawson and Meena Harris. Attendees received class schedules and a campus map outlining 8 experiential learning activations to discover throughout the day. When people left the summit, they didn’t take away inspiration. They graduated with life long friends to change the world as they know it.

“Thanks to the team for having such a deep belief in me and putting 200% in executing my vision, which is now a shared vision & vehicle to inspire us young voters to use our voices! ⚡️ What a weekend!”

— Yara Shahidi